Marketer, Musician, Retired, Internet
Hi, I'm Mike Jacobs. Welcome to my profile!
Mike Jacobs's Bio:
Mike Jacobs is a Search and Online Marketing pioneer with proven track record of building online businesses with exits. Frequent speaker and writer on online marketing topics including search (SEM & SEO), affiliate marketing, mobile, social media, analytics, and overall online marketing trends. Venture Capital, Product Development, Software Development and Market Strategy experience. Consultant to major hedge funds on marketing and technology topics. Featured in various publications including Revenue, DMNews, Crain's, Enterprise 2.0, Venture Reporter, @New York, Silicon Alley Reporter, and the New York Times. Former member of Google AdWords Advisory Council and Linkshare Advisory Board. Speaking include eTail, Affiliate Summit, Commission Junction University, Internet.com's Affiliate Solutions, BeFree conference, Linkshare Summit, and Linkshare Symposium.
Mike Jacobs's Experience:
Owner & Chief Services Officer at iMarketing LTDFebruary 2004 - March 2012
iMarketing was sold to Mercury Media in 2012. Co-Owner and Chief Services Officer of a $50 million online marketing agency named CJ "Agency of the Year" and twice named to the Inc. 5000. Grew revenues from $1 to $40 million in 5 years, and created from scratch client offerings in SEM, SEO, and Social Media. Sold and serviced clients including MTV, Dow Jones (Wall Street Journal), Netflix, eDiets, Marvel, Yahoo!, AARP, and Bloomberg. Led all media buying teams offering Marketing Strategy, Display, Search Engine Marketing & Optimization, Affiliate Marketing, and Lead Generation services. Built the social media practice from scratch, generating projects with Yahoo! and Netflix. Member of the Google AdWords Advisory Council. Personally managed the TrackingSoft analytics software subsidiary, including product development.
Founder & Director of Marketing at WebMogul, Inc.September 2001 - February 2004
Founded and managed an Online Marketing and Branding agency for clients like Netflix and Cashmere.com. Services included market strategy, search engine marketing and optimization, e-mail marketing, grassroots marketing, affiliate marketing, and other Web promotions. Merged operations into iMarketing LTD in 2004.
VP of Marketing at GroundWorxAugust 2002 - September 2003
VP of Marketing for a funded startup building one of the first Software as a Service (SAAS) offerings, an Enterprise Resource Management Application Service Provider. Wrote business plan, developed market strategy, and negotiated with Value-Added Resellers (VARs).
Director of Product Marketing at Bigfoot InteractiveSeptember 2000 - September 2001
Second Employee, Executive Team member, and head of Marketing for the leading provider of strategic, ROI-focused email solutions to the Fortune 500. Company was eventually sold to Epsilon for $120 million. Conceptualized and built Favemail, the company's first product, from business plan to launch and over 1.5 million registered members. Defined overall product positioning, market strategy, and channel tactics. Performed competitive and industry analysis to define marketing strategy and target new revenue opportunities. Hired and managed a team of 9 marketing and products professionals. Earned only promotion in first year of company operations.
Venture Capital Associate at Interactive CapitalOctober 1999 - August 2000
Made investment decisions and performed due diligence for a technology venture capital firm's early stage investments. Sourced deals, performed valuations, conducted market analysis, and assisted portfolio companies in day-to-day operations. Developed marketing plans and identified partners. Investments included several e-commerce sites (primarily business-to-consumer), two enterprise management application developers, and two wireless technology providers.
Strategy Consultant at AccentureJuly 1995 - July 1998
Developed business plans, created valuation models, and conducted competitive and market analysis for Fortune 100 and start-up technology companies. Led client and AC teams and instructed other consultants in financial modeling, accounting, and corporate finance. First Business Analyst promoted to Consultant. Five days after start, located client project opportunity, leading to proposal.
Government Accounting Intern at Bear StearnsJune 1994 - August 1994
Trading Assistant at PaineWebberMay 1994 - June 1994
Brand Management Intern at Procter & GambleMarch 1994 - March 1994
Mike Jacobs's Education:
Yale University1992 – 1995B.A. in Economics w/ Distinction, Graduated Magna Cum Laude in 3 Years
Stuyvesant High School1988 – 1992
Mike Jacobs's Interests & Activities:
Guitars, Travel, Fishing, Basketball, Tennis, Softball, Photography