Mike Jacobs

Marketer, Musician, Retired, Internet

I grow companies and rock things.

Mike Jacobs's Bio:

Mike Jacobs's Experience:

• VP Growth at Etsy

  April 2019 - August 2024 | Brooklyn, NY

  Senior executive and global head of buyer and seller growth at Etsy, recognized as the fastest-growing large online retailer in 2021. Etsy earned a spot on Fortune’s “100 Fastest-Growing Companies,” Fast Company’s “Brands That Matter,” and AdAge’s “Marketers of the Year.” Oversaw and implemented over $1 billion in brand and performance marketing investments across the US and international markets, including video advertising, social media marketing, connected TV (CTV), digital shopping, display advertising, search engine optimization (SEO), search engine marketing (SEM), programmatic advertising, and affiliate/influencer marketing. Led the development and management of Etsy’s industry-leading Offsite Ads product, enabling performance marketing ad integrations for over 5 million sellers and 100 million SKUs on platforms such as Google, Facebook, Instagram, Pinterest, MSN/Bing, and Awin. Launched the award-winning Creator Co. influencer user-generated content (UGC) program, along with TV, above-the-line (ATL), customer relationship management (CRM), and other marketing integrations across Etsy’s “House of Brands,” including Depop (UK), Reverb (US), and Elo7 (Brazil). Contributed to acquisition due diligence and co-developed Etsy’s media mix modeling (MMM) initiative in collaboration with the Analytics team. Team accolades include wins at the Influencer Marketing Awards (Best Use of TikTok), Global Performance Marketing Awards (Best Paid Social Campaign, Best Brand Performance Campaign), and US Partnership Awards (Best Multi-Channel Campaign Strategy, Best Use of Creator Content).

• Owner & Chief Services Officer at iMarketing LTD

  February 2004 - March 2012

  iMarketing was sold to Mercury Media in 2012. Co-Owner and Chief Services Officer of a $50 million online marketing agency named CJ "Agency of the Year" and twice named to the Inc. 5000. Grew revenues from $1 to $40 million in 5 years, and created from scratch client offerings in SEM, SEO, and Social Media. Sold and serviced clients including MTV, Dow Jones (Wall Street Journal), Netflix, eDiets, Marvel, Yahoo!, AARP, and Bloomberg. Led all media buying teams offering Marketing Strategy, Display, Search Engine Marketing & Optimization, Affiliate Marketing, and Lead Generation services. Built the social media practice from scratch, generating projects with Yahoo! and Netflix. Member of the Google AdWords Advisory Council. Personally managed the TrackingSoft analytics software subsidiary, including product development.

• Founder & Director of Marketing at WebMogul, Inc.

  September 2001 - February 2004

  Founded and managed an Online Marketing and Branding agency for clients like Netflix and Cashmere.com. Services included market strategy, search engine marketing and optimization, e-mail marketing, grassroots marketing, affiliate marketing, and other Web promotions. Merged operations into iMarketing LTD in 2004.

• VP of Marketing at GroundWorx

  August 2002 - September 2003

  VP of Marketing for a funded startup building one of the first Software as a Service (SAAS) offerings, an Enterprise Resource Management Application Service Provider. Wrote business plan, developed market strategy, and negotiated with Value-Added Resellers (VARs).

• Director of Product Marketing at Bigfoot Interactive

  September 2000 - September 2001

  Second Employee, Executive Team member, and head of Marketing for the leading provider of strategic, ROI-focused email solutions to the Fortune 500. Company was eventually sold to Epsilon for $120 million. Conceptualized and built Favemail, the company's first product, from business plan to launch and over 1.5 million registered members. Defined overall product positioning, market strategy, and channel tactics. Performed competitive and industry analysis to define marketing strategy and target new revenue opportunities. Hired and managed a team of 9 marketing and products professionals. Earned only promotion in first year of company operations.

• Venture Capital Associate at Interactive Capital

  October 1999 - August 2000

  Made investment decisions and performed due diligence for a technology venture capital firm's early stage investments. Sourced deals, performed valuations, conducted market analysis, and assisted portfolio companies in day-to-day operations. Developed marketing plans and identified partners. Investments included several e-commerce sites (primarily business-to-consumer), two enterprise management application developers, and two wireless technology providers.

• Strategy Consultant at Accenture

  July 1995 - July 1998

  Developed business plans, created valuation models, and conducted competitive and market analysis for Fortune 100 and start-up technology companies. Led client and AC teams and instructed other consultants in financial modeling, accounting, and corporate finance. First Business Analyst promoted to Consultant. Five days after start, located client project opportunity, leading to proposal.

• Government Accounting Intern at Bear Stearns

  June 1994 - August 1994

• Trading Assistant at PaineWebber

  May 1994 - June 1994

• Brand Management Intern at Procter & Gamble

  March 1994 - March 1994

Mike Jacobs's Education:

• Yale University

  1992 – 1995
  B.A. in Economics w/ Distinction, Graduated Magna Cum Laude in 3 Years

• Stuyvesant High School

  1988 – 1992

Mike Jacobs's Interests & Activities: